SEO Marketing
(Search Engine Optimization)
► We help clients attract high-quality visitors searching for products, services, information, or nonprofit initiatives, by achieving top rankings on search engines (e.g. Google).
► We use our expertise and tools to analyze search volumes and competition for keywords, optimize technical settings, and create authentic and engaging content. We provide monthly SEO reports.
Keen to Increase Your Visitors and Invest in Your Website?
Click the animated play button below to hear our founder and director, Jethro Burnett Thorburn, give a brief introduction to our SEO services.
Feel Free to Explore Our SEO Marketing Packages
From basic to advanced. No fixed-term commitments – stay as long as you're thriving.
Nurtured Garden
Basic Package:
$85 / R1 250
(Per Month)
Total Working Hours Per Month: 5 hrs
Focus Keywords & Search Terms: 5-10
Search Rankings Tracking: 50 keywords with standard filtering (15 min)
Keyword & Trends Research (30 min)
Continuous SEO Activities (30 min)
Similar Sites Tracked: 1 (15 min)
Content Creation: 1 x 300-word article (SEO-optimized) + relevant stock image (2.5 hrs)
Backlink Building & Tracking (30 min)
Monthly Performance Report (30 min)
Client Support: 15 min email + 15 min consultation
Total Working Hours: +-10-15 hrs
Instantiation of SEO Campaign and Configuration of Tools (30 min)
Basic Website SEO Audit (1 hr)
Keyword Research & Trends (1.5 hrs)
Competitor Gap Analysis (45 min)
Basic Report (1 hr)
Prioritized Action Plan (1 hr)
Website Pages Optimized (2-3 hrs)
Content Strategy (1 hr)
SEO & Content Creation Guide for Client & Team-Member Training (15 min)
Local SEO (Google My Business / Maps) (30 min)
Productive Orchard
Intermediate Package:
$250 / R3 750
(Per Month)
Total Working Hours Per Month: 15 hrs
Focus Keywords & Search Terms: 20-50
Search Rankings Tracking: 150 keywords with increased location filtering (45 min)
Keyword & Trends Research (1 hr)
Continuous SEO Activities (1.5 hrs)
Similar Sites Tracked: 6 (45 min)
Content Creation: 1 x 750-word article (SEO, search-intent, & user experience optimized) + relevant images (stock or supplied) + 3-4 min video to boost engagement (6 hrs)
Backlink Building & Tracking (2 hrs)
Monthly Performance Report (1.5 hrs)
Client Support: 45 min email + 45 min consultation
Total Working Hours: +-30 hrs
Instantiation of SEO Campaign and Configuration of Tools (1.25 hrs)
Comprehensive Website SEO Audit (2.75 hrs)
Keyword Research & Trends (6 hrs)
Competitor Gap Analysis (1.5 hrs)
Comprehensive Report (3 hrs)
Prioritized Action Plan (3 hrs)
Website Pages Optimized (5-10 hrs)
Content Strategy (2 hrs)
SEO & Content Creation Guide for Client & Team-Member Training (30 min)
Local SEO (Google My Business / Maps) (1 hr)
Full-On Food Forest
Advanced Package:
$415 / R6 250
(Per Month)
Total Working Hours Per Month: 25 hrs
Focus Keywords & Search Terms: 50-100
Search Rankings Tracking: 300 keywords with advanced location filtering (1.5 hrs)
Keyword & Trends Research (1.5 hrs)
Continuous SEO Activities (3 hrs)
Similar Sites Tracked: 10 (1.5 hrs)
Content Creation: 1 x 1250-word article (SEO, search-intent, & user experience optimized) + relevant images (stock or supplied) + 4-5 minute video to boost engagement (9 hrs)
Backlink Building & Tracking (4 hrs)
Monthly Performance Report (2.5 hrs)
Client Support: 1 hr email + 1 hr consultation
Total Working Hours: +-40-50 hrs
Instantiation of SEO Campaign and Configuration of Tools (1.5 hrs)
In-Depth Website SEO Audit (4 hrs)
Keyword Research & Trends (8 hrs)
Competitor Gap Analysis (3 hrs)
Comprehensive Report (4 hrs)
Prioritized Action Plan (4 hrs)
Website Pages Optimized (10-20 hrs)
Content Strategy (3 hrs)
SEO & Content Creation Guide for Client & Team-Member Training (30 mins)
Local SEO (Google My Business / Maps) (1 hr)
Receive a Free SEO Audit & Report
We'll share valuable insights into your website’s SEO strengths and weaknesses
Sit back and relax while we analyze your website with our advanced SEO tools. All you need to do is provide your website address. We'll share our expert assessment of your site's SEO health and explain how EcoLogic can help your business or nonprofit reach your ideal audience
Overall On-Page SEO Score
Issue & Error Identification
SEO Checks Passed
Organic Traffic Estimate
Keyword Analysis
Keyword Opportunities
Backlink Check
Site Speed Check
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Here Are Some Reasons Why SEO Is a Smart Investment
The Importance of SEO for Organic Traffic
Search engine optimization (SEO) is essential for driving organic traffic to your website. It ensures that your site is visible to people actively searching for businesses, products, or services in your industry. Without SEO, you’re missing out on not only a significant portion of potential visitors but also the most relevant and high-quality traffic available. These are the people who are already interested in what you offer, making them ideal visitors.
Competing in a Competitive Field
To tap into this traffic, your website needs to be optimized in specific ways, as SEO is a competitive field. Established businesses with larger budgets often dominate the search engine rankings, but this doesn’t mean smaller businesses can’t compete. With a well-executed SEO strategy, even a basic package can help you attract traffic—especially when you can’t afford to spend heavily on social media marketing or paid ads.
DIY Elements of SEO
While SEO isn’t entirely “free,” as professional services require investment, there are also elements you can do on your own, such as creating blog posts and adding fresh content to your site. We support and guide you in these efforts so that you’re not entirely dependent on us. Instead, we act as your professional support and catalyst, helping you invest in your website strategically. This way, your efforts are maximized, and you avoid wasting time on content that’s either irrelevant to your audience or too competitive to rank well.
SEO vs Paid Advertising: Long-Term Value
Ultimately, SEO offers a long-term return on investment that often surpasses paid advertising. The cost of online ads continues to rise due to competition and platform profitability, whereas organic traffic through SEO remains a timeless and sustainable method. When done by a reliable and results-driven SEO agency, SEO provides a cost-effective way to consistently attract visitors to your website, making it a cornerstone for any serious online presence.
Building Brand Credibility with SEO
SEO plays a vital role in enhancing your brand’s credibility. Internet users trust search engines like Google because they rely on algorithms that rank websites based on various factors, such as domain authority and user engagement metrics. This trust isn’t accidental—people use search engines daily because they consistently deliver reliable, relevant results.
Authority Through Organic Rankings
When your website ranks at the top for specific topics or queries important to your audience, it immediately signals authority and trustworthiness. Whether users are conscious of it or not, they associate high-ranking sites with expertise in their field. While paid advertising can be useful, it doesn’t inherently prove credibility since it’s well-known that ad placements can be bought. In contrast, organic rankings are earned through a combination of strategy, hard work, and a well-optimized website that meets Google’s stringent criteria—over 200 different ranking factors.
User Preferences: Organic Over Paid Ads
Many users also prefer to skip paid ads and focus on organic results, knowing these have been earned rather than purchased. This preference underscores the importance of investing in SEO alongside any paid advertising efforts. SEO establishes a lasting online presence, creating value by offering knowledge and information across multiple platforms, rather than just funneling users directly to sales pages.
Long-Term Authority Through Quality Content
SEO helps to build and enhance your brand’s authority over time. The more high-quality, relevant content you publish, the more your site is perceived as an authoritative source of information within your industry. Google, for instance, rewards websites that consistently offer valuable, well-researched, and up-to-date content by ranking them higher in search results. This process not only helps you show up in search engine results but also positions your brand as a trustworthy, reliable source of information.
The Power of Consistent Content
When your website consistently provides valuable content that answers visitors’ questions or solves their problems, people start to recognize your brand as an authority in your field. This builds trust, which can result in higher conversion rates and greater customer loyalty. Over time, this authority extends beyond search engines and influences how your audience views your brand, increasing the likelihood that they’ll return to your website and share your content.
SEO: A Stronger, More Reliable Brand
Ultimately, SEO builds a stronger, more reliable brand. By consistently ranking well, your website becomes a trusted source for valuable content, positioning your business as a credible leader in your industry and generating better long-term returns compared to paid advertising alone.
The Importance of Engagement and Action
Driving traffic to your website is just the first step; the ultimate goal is to encourage visitors to engage and take meaningful action. This is where SEO excels. Organic traffic from search engines often results in higher-quality leads because these visitors were already searching for what you offer before they discovered your website. They arrive with intent, making them far more likely to engage, contact you, make a purchase, or inquire about your services compared to other forms of marketing.
SEO vs. Social Media: Intent and Engagement
In contrast, other types of marketing, such as social media, often rely on capturing attention and diverting users from their browsing flow. While social media marketing has its place, visitors there might just be exploring casually, without any immediate intent to take action. SEO traffic, on the other hand, aligns perfectly with the user’s intent, making it far more likely to convert into meaningful outcomes.
Leveraging Data and Analytics for Continuous Improvement
Another key advantage of SEO is the integration of analytics and data-driven insights. SEO specialists have deep knowledge of analytics tools and can help set up your website to track critical metrics, such as the number of visitors, conversion rates, and user behavior on your site. This eliminates guesswork, giving you clear insights into what’s working and where there’s room for improvement. Understanding the flow of users through their journey on your website allows you to refine your strategies and make informed decisions that boost leads and conversions even further.
Empowering Success with SEO Insights
Whether you’re running a business or a non-profit, SEO not only attracts high-quality traffic but also empowers you with the knowledge to understand your audience better and continually optimize your website for even greater success.
Measurable Outcomes with SEO
One of the most valuable aspects of SEO is its ability to deliver clear, measurable outcomes. With the right setup, you can accurately track the return on your investment by analyzing key data points. For example, you can monitor how much organic traffic is coming to your website compared to traffic from other sources like social media, paid ads, or direct visits. From there, you can track how much of that organic traffic is converting into meaningful actions, whether that’s inquiries, purchases, sign-ups, or donations.
Assigning Value to Conversions
SEO makes it possible to assign a monetary value to those conversions. For instance, if 2,000 people visit your site through organic search each month and 50 of those visitors take an action that generates revenue, you can calculate the total value of those conversions and compare it to your SEO investment. This level of insight allows you to determine the exact return on investment (ROI) and make data-driven decisions.
Tracking the Effectiveness of Other Marketing Channels
Additionally, SEO and the analytics it provides enhance your ability to track the effectiveness of other marketing channels. With professional setup, you can monitor visitors coming from social media or paid ads and measure their impact. This enables you to track the ROI of those platforms as well, offering a comprehensive view of your entire marketing strategy. In essence, SEO lays the foundation for tracking and understanding all your marketing efforts, making it easier to make informed decisions across various channels.
Refining Your Marketing Strategy with SEO Insights
This transparency is a game-changer for marketing strategy. If your SEO efforts are performing well, you can scale up your investment to achieve even greater results. If things are steady, you can maintain consistency, and if adjustments are needed, you have the knowledge to refine your approach. SEO provides you with the tools and data to make smart, informed decisions, ensuring your marketing strategy is both effective and sustainable.
Enhanced Tracking and Analytics
SEO enables detailed tracking of website traffic, showing where visitors come from—whether through social media, paid ads, organic search, or direct traffic. By analyzing these data points, you gain a better understanding of user behavior, such as time spent on-site or conversion rates, which helps refine your marketing strategies. Ongoing analysis of traffic sources allows you to allocate resources more effectively, ensuring that your efforts are focused on the most effective channels and tactics.
Leveraging Content Across Platforms
The content created for SEO purposes can be repurposed across other platforms. For instance, blog posts, articles, and other SEO-driven content can be shared on social media to demonstrate your expertise, engage your audience, and build trust. This approach creates a more cohesive content strategy that works across different marketing channels, offering added value to your social media presence while driving traffic to your website.
Reinforcing Paid Ads with Organic Presence
When users see both paid ads and organic results for your brand, it strengthens your credibility and visibility. SEO ensures that your website ranks naturally in search results, reinforcing the effectiveness of paid ads by showing that your brand is prominent in both paid and organic search results. This combination boosts your overall brand recognition, making it easier for potential customers to find you across multiple touchpoints.
Informed Social Media Content Creation
Keyword research, a core component of SEO, offers valuable insights into what your audience is actively searching for. By leveraging this data, you can create targeted social media content that resonates with your followers. Instead of posting randomly, you’ll focus on content that directly addresses your audience’s specific needs and interests. Aligning your social media efforts with SEO findings can lead to more engagement and interaction with your audience, helping you build stronger relationships with potential customers.
Optimizing Paid Advertising with SEO Insights
SEO keyword research can also inform your paid advertising strategy. By identifying the most relevant and high-performing keywords, you can fine-tune your ad campaigns to target the right audience. This ensures that your ads are not just visible, but are shown to people who are more likely to convert, ultimately increasing your return on investment (ROI). Integrating SEO insights into your paid advertising strategy enhances the overall effectiveness of your marketing campaigns.
Visibility for Ethical Brands
As demand for eco-friendly and ethical products grows, businesses need to highlight their commitment to sustainability. SEO plays a crucial role in making these values visible to potential customers by enhancing online presence. Optimizing your website for sustainability-related keywords ensures that eco-conscious consumers can easily find your brand, connecting your business with those seeking ethical products and services.
Credibility and Authenticity Through Content
SEO helps businesses create content that boosts rankings and demonstrates genuine commitment to sustainability. Publishing articles and case studies about ethical practices builds trust with customers, showing that your values align with theirs.
Targeting Eco-conscious Audiences
SEO enables businesses to reach the right audience by optimizing for keywords like “sustainable” or “eco-friendly.” It connects you with consumers who prioritize ethical values in their purchasing decisions.
Demonstrating Commitment to Sustainability
SEO allows businesses to transparently communicate their green practices, such as reducing waste or supporting fair trade. Regular updates on sustainability efforts further strengthen your brand’s ethical reputation.
Building Long-Term Impact with Ethical SEO Practices
Ethical SEO practices are essential for maintaining consumer trust. Sustainable SEO strategies that respect privacy and avoid manipulative tactics help build long-term credibility and strengthen brand reputation.
Staying Competitive in the Ethical Consumer Market
As consumers increasingly seek ethical brands, SEO ensures your business’s sustainability efforts are visible, helping you stay competitive in the growing ethical consumer market.
Valuable Insights from SEO
Over time, SEO doesn’t just help you attract the right kind of traffic—it also provides valuable insights into the specific types of visitors who are coming to your site and the actions they’re taking. By using analytics tools, you can track where your visitors are coming from, what content they engage with most, and what paths they take on your website. This data allows you to refine your understanding of your audience. You might realize that while you’re attracting some ideal customers, there’s a segment you’re not reaching—perhaps a group that could benefit from your services but is currently missing from your traffic.
With this insight, you can make intentional, data-driven decisions about the content and features you add to your website to attract that missing audience. SEO gives you the tools to optimize your content for specific keywords, add new pages or blog posts, or tweak your website’s structure to cater to the audience you want to target more effectively. You’re not just guessing what might work, but rather making strategic adjustments based on real-time feedback from your website’s visitors and their behavior.
Social Media vs SEO: More Random vs Targeted
In contrast, social media marketing tends to be much more random. You’re creating content, posting it, and hoping it resonates with the right audience. Yes, you can use hashtags and target certain demographics, but you’re still largely working with broad strokes. Even if you get some organic reach, the people seeing your posts aren’t always actively looking for your product or service—they’re just casually scrolling through their feeds. The process is less intentional and less predictable. It’s more about chance and engagement than about actively attracting visitors who are already interested in what you offer.
Advertising Platforms and Targeting Limitations
Paid advertising platforms like Google Ads or Facebook Ads are designed to send traffic to your site, but the targeting isn’t always perfect. While they use algorithms to direct users to ads that align with their interests, there’s still a margin for error. You might end up paying for clicks from people who aren’t actually a great fit for your business or service. Advertisers are incentivized to keep you paying, but because they don’t have a perfect understanding of each individual, they can’t always guarantee that your ads will bring in the exact audience you need. The result can be wasted ad spend and less-than-optimal ROI.
Privacy Concerns with Paid Advertising
Additionally, one of the major downsides of paid advertising platforms is the growing privacy concerns. These platforms rely on collecting vast amounts of data about users—what they click on, what they like, where they browse, and even what they buy. This level of surveillance allows advertisers to target individuals more accurately, but it also raises serious privacy issues. Many users are becoming more aware of how much personal information is being harvested by ad companies, which can lead to dissatisfaction and a lack of trust in these platforms.
SEO and Privacy
In contrast, SEO doesn’t rely on personal data in the same way. Instead, it uses publicly available data, like search queries and web traffic patterns, which allows businesses to target their audience based on intent rather than personal information. SEO is more focused on delivering relevant content to users based on what they are already searching for, rather than relying on invasive methods of tracking personal behaviors for the sake of targeting ads.
Cost-Effectiveness of SEO
One of the biggest advantages of SEO is its ability to generate traffic with a relatively low ongoing investment, especially when compared to paid advertising and social media marketing. With SEO, after an initial investment in time and resources, you can start attracting organic traffic without having to pay for every click, as you would with paid ads. This makes it a cost-effective strategy, particularly in the long run. While you may need to hire SEO professionals or invest in tools for the best results, the overall time and resources required are usually much less than the hours you’d spend crafting content and engaging on social media to drive traffic.
Ongoing Costs of Paid Advertising and Social Media Marketing
Paid advertising, on the other hand, requires a continual budget, with costs per click often rising, particularly in competitive industries. Even if your ads don’t convert, you’re still paying for every click. Social media marketing also demands a significant amount of time and effort—creating content, engaging with followers, and building a community. While both of these strategies have their merits, they require continuous input to maintain traffic.
Long-Term Value of SEO
With SEO, however, you’re investing in a long-term, sustainable source of traffic that can continue to bring visitors with minimal ongoing effort once the groundwork is laid. The cost-effectiveness of SEO lies in its ability to generate results over time with fewer resources, making it a smart choice for businesses looking to optimize their marketing budget and build lasting value.
The Benefit of Professional SEO in a Competitive Digital Landscape
To remain competitive in today’s digital landscape, search engine optimization (SEO) is essential. The internet is crowded, and businesses or organizations that want to stand out and attract the right traffic must actively compete for organic visibility. While it’s possible to try and handle SEO on your own, it’s a competitive field, and many businesses are already investing significant resources into professional SEO services. Even if you manage to make some progress, your results will often be influenced by various factors such as your niche, the age of your website, and the level of competition in your industry.
The Complexity of SEO
To truly compete at the highest level, professional expertise is often required. SEO is a specialized field that requires a deep understanding of technical aspects, content strategies, data analysis, and the ever-evolving algorithms of search engines. Professionals who have years of experience and a track record of success are well-equipped to guide your efforts and maximize the potential of your website.
The Value of Investing in Professional SEO Services
Given the complexity of SEO, businesses are often better off investing in professionals to get the best results. SEO specialists can elevate your website’s performance in ways that might be difficult to achieve on your own, especially when you have other responsibilities and areas of expertise to focus on.
By working with an SEO expert, you gain access to knowledge and strategies that can push your website ahead of competitors. This means you won’t get lost in the noise of the internet, and your message, products, or services will have a much higher chance of being found by the right audience. In a competitive digital environment, professional SEO support can give you the edge you need to stand out and make an impact.
The Lasting Value of SEO vs. Social Media and Paid Advertising
A key advantage of SEO over other forms of marketing, like social media or paid advertising, is the lasting value it creates. With social media marketing, for instance, you might invest significant time and effort into building a following on a platform, only for that platform to lose popularity or alter its algorithm, making your older content less visible. Social media thrives on novelty and constant updates, so older posts often fail to generate the same engagement.
In contrast, with SEO, older blog posts and pages can retain value over time, particularly if they are kept fresh and updated according to the latest algorithms. This ability to maintain relevance and continue attracting traffic is a significant advantage of SEO over other strategies. Your website can keep working for you long after initial content is published, providing long-term visibility and benefits.
Paid Advertising: A Short-Term Solution
Paid advertising, on the other hand, only works as long as you’re actively funding it. Once you stop paying for ads, the traffic stops, and you’re left with no lasting results. In this case, you’re paying for traffic rather than building a sustainable asset.
SEO as a Long-Term Investment
With SEO, however, you’re investing in digital assets that continue to work for you, generating organic traffic long after the initial effort has been made. These long-term benefits make SEO a more sustainable and valuable strategy compared to the transient nature of social media and paid ads. By focusing on SEO, you build lasting digital real estate that will continue to support your business’s growth for years to come.